CHRY PCKD was founded by brothers, Tabriz & Faisal, with a simple ambition: to build a premium brand where nothing is left to chance. From fabric sourcing and sampling to design, production, fulfilment, and storytelling, every element is handled in-house by the pair with an obsessive attention to detail. This hands-on process is what makes each garment truly cherry-picked — refined at every stage to ensure it feels intentional, lasting, and distinctly ours.

But CHRY PCKD is more than just the craftsmanship. The name reflects a mindset: that each of us carries something unique that sets us apart, and that potential deserves to be realised. Through our collections, we aim to channel that belief — pairing clean, enduring design with bold statements that celebrate individuality and drive.

Guided by the idea of being “made for you”, CHRY PCKD creates luxury clothing that inspires confidence, pushes for better, and stands as a reminder that being chosen is not about luck, but about purpose.